Chrome Will Allow People to Block Cross-Site Tracking

Google has a plan to let people block cross-site tracking in Chrome. The search engine giant has revealed its efforts to bring forth improvement in their cookie controls by making a distinction between cookies of single as well as multiple sites. Thus it gives people the option to get rid of trackers by deleting them and without of course losing the cookies meant for logins and for carrying out other important tasks. To make that work, Google will ask the website developers to specify the kinds of cookies that work across websites. In case they do not, then Chrome will not play properly.

The feature mainly relies on a website standard and is available to get tested in the latest developer version of Chrome. Previews for both the cross-site controls and much greater transparency on all those controls will be available later on in 2019. Google also plans to restrict fingerprinting in an aggressive manner. Fingerprinting is the technique for creating profiles for web users beyond cookies. They have vowed to create a greater level of transparency for advertisements run on their sites and also on their partners’ sites. To get started, an open-source browser add-on would reveal the names of companies involved and the factors that are used for targeting advertisements.

Google is also promising certain frameworks, which would allow other ad companies to disclose similar kinds of information. The additions in Google Chrome come as part of a completely brand new privacy initiative at the company. This includes expansion of Incognito Mode along with tighter privacy controls in Android Q. The target remains the same. On one hand, where the business of Google depends mainly on collecting data but on the other hand, it aims to cut down abuses and provide users with more control as and when possible.